Not Sure Where Your Best Leads Come From? Try This Simple Website Form Trick
Introduction
Do you know where your best leads are coming from? Are they finding you through Facebook, Google, Instagram, or from a friend’s recommendation? If you’re not sure, you might be missing out on important insights that could help you grow your business.
Luckily, there's an easy way to find out by adding one simple question to your website form! Let’s dive into how this trick works and why it’s a game-changer for local service businesses.
Why Knowing Your Lead Sources Matters
Understanding where your leads come from can help you:
Focus Your Marketing Efforts: Spend more time and money on what’s working.
Improve Your Return on Investment (ROI): Stop wasting money on marketing that doesn’t work.
Understand Your Customers: Learn which channels are bringing you the most valuable leads.
The Simple Trick: Add a “How Did You Hear About Us?” Question
To get better insights into where your leads come from, add a “How did you hear about us?” question to your website’s contact form.
How to Set It Up
Add the Question to Your Contact Form: Include a dropdown menu with the question: “How did you hear about us?”
Include Options That Make Sense for Your Business:
Facebook
Instagram
Google Search
Referral from a Friend
Online Ad
Flyer or Brochure
Other (with a space to write in)
Connect It to Your Lead Tracking: If you use software like a CRM (Customer Relationship Management), make sure this information is recorded so you can review it later.
Why This Trick Works
Instant Insights: You’ll immediately see where your leads are coming from.
Easy to Implement: It takes just a few minutes to add this question to your form.
Better Marketing Decisions: You’ll know which channels to focus on and which to skip.
How to Use the Data
Spot Trends: If most leads come from Google, consider investing more in SEO.
Improve Referrals: If word-of-mouth is working, think about starting a referral program.
Refine Your Strategy: Focus on what works and adjust what doesn’t.
Real-Life Example
A local plumbing business used this trick to track leads. Before, they had no idea where their customers were coming from. After adding the “How did you hear about us?” question, they discovered that most leads were from Google searches. By focusing more on Google Ads and SEO, they increased their leads by 30% and saved money by cutting back on less effective channels.
Tips for Success
Keep It Simple: Don’t overwhelm people with too many choices.
Check Your Results Regularly: Review the answers every month to see where your leads are coming from.
Test and Adjust: Try different wording if needed to make sure people answer the question.
Conclusion
If you’re not sure where your leads are coming from, this quick website form trick can make all the difference. By asking “How did you hear about us?” you’ll get valuable insights that can help you grow your business.
Take just a few minutes to add this question today, and start uncovering the mystery of your leads!
